For many children worldwide, the day begins with stomach ache. In Sweden, 60,000 children are bullied every year - together, they would fill the entire Swedish national arena - Friends Arena.
In 2012, the Swedish national arena was named Friends Arena. Friends main sponsor Swedbank gave the name rights to Friends as a part of their sponsorship, and to help share the message that all children have the right to grow up in a safe and secure environment. The arena is now a physical manifestation against bullying and a reminder that no child should ever be subjected to bullying or discrimination.
To visualize the problem further, Friends and Swedbank have installed a unique artwork at the arena consisting of 25 sculptures of children. The sculptures, together with the name of the arena, are a permanent reminder that no child should ever have to experience being bullied. Miniatures of these sculptures have gone on tour as part of Friends’ work, to collect school children’s experiences of bullying.